N° 01 / FashionHalia
Halia
SS 26
Campaign art direction for an Indonesian couture label launching its first international season.
We design for brands that refuse the algorithm — objects, surfaces, and stories built to outlive the feed.
Studio Open — Now Booking 2026
Issue 014 · MMXXVI
Jakarta / N 6°12'
Jakarta / N 6°12'
Form,flight &Fiction.
§01The Index
An independent design studio working at the intersection of brand, editorial & motion — building identities that feel inevitable, cinematic, quietly loud.
Selected ForFashion / Hospitality
Culture / Technology
ScrollCulture / Technology
to begin↓
/01Brand Identity
/02Editorial
/03Art Direction
/04Digital Product
/05Motion
/06Campaign
(Manifesto / 01)
Selected
Works.
A small archive of projects across fashion, hospitality, culture and technology — each treated as its own editorial object.
N° 02 / HospitalityHotel
Hotel
Senja
Identity, signage and printed matter for a 14-room boutique hotel facing the Bali strait.
N° 03 / Editorial
Volume Quarterly
An independent print magazine on Southeast Asian craft. Six issues, one obsession with paper.
N° 04 / Digital
Atlas OS
Brand and product design for a calm productivity tool.
“Good design is quiet — it arrives before language and stays long after the trend has gone.”
— Studio Note, 2026
What
we do.
- /01Brand IdentityNaming, logo systems, visual identity, guidelines, and editorial direction.
- /02Art DirectionCampaigns, lookbooks, photography direction and printed matter.
- /03Digital & WebEditorial websites, e-commerce, and bespoke digital experiences.
- /04MotionTitle sequences, brand films and short-form motion identity.
(About / 02)
A studio of six designers,
writers and directors — working
quietly, shipping loudly.
Founded in Jakarta in 2019, Garuda began as a side project between three friends with too many opinions about type. Seven years later we still argue about kerning, but now we do it for some of the most considered brands in the region.
We work in small, senior teams — no juniors hidden behind pitch decks, no account layers. Every project is touched by a partner from first call to final delivery.
07
Years in practice
62
Projects shipped
14
Awards & mentions
06
People in studio
(Studio / Team)
Arka WijayaFounder / ECD Maya PradiptaDesign Director Reza HalimArt Director
(Contact / 03)